The particular role of automotive advertising agencies is changing along with the auto business that they serve. It is important for auto advertising agencies to educate themselves plus their auto dealer clients regarding their changing roles in a combining auto industry that is shifting onto the Internet Super Highway vs . local vehicle rows.
Problems and solution contributed at real world venues in the auto industry are having an impact and the slow shift to the new pull/push world of the consumer driven Internet is becoming more obvious. Similarly, a growing number of on the internet social networking communities are also all assisting to spread the word and their timing couldn’t be better.
The only constant within the auto industry is change. Obviously human nature is also a common constant, but since that is the fuel that powers most change in the auto industry it must be factored in and regarded by automotive advertising agencies who can now look to consumers for the solutions.
Radio, T. V. and papers are no longer the media of choice intended for today’s Internet savvy consumers. If you want to check out more information on envelopamento automotivo visit the web site.
B2C messages online are filtered away in favor of C2C conversations in social networking communities that now dot the particular landscape on the World Wide Web. Automotive marketing agencies must reinvent themselves because the resource that auto dealers rely on to navigate them onto the web Super Highway because that is where their customers are.
Keeping ahead of brand new technologies and applications that integrate selling processes between the real and the virtual world showrooms and inserting auto dealers into the conversations that comprise the online marketplace must be job 1 for automotive advertising agencies who would like to serve their auto dealer clients in today’s challenging auto industry. Stereo, T. V. and print manufacturing has a shrinking role in an auto advertising agency’s tool box and leveraged online production resources can eliminate them altogether in the near future. Similarly, agency commissions earned from standard media analysis and placement are being absorbed into the media providers because value added services for their auto dealer advertisers. At the same time, automotive advertising budgets are being shifted to online digital marketing platforms with more verifiable sourced R. O. I. that is far superior to conventional media. The writing is on the virtual wall plus automotive advertising agencies must either read it, write it or even accept their diminishing value within tomorrow’s auto industry. ”
The web has empowered consumers to avoid auto dealers and even their many strategically placed marketing message in support of online information resources that are not really dependent on automotive advertising agencies or even auto dealers for their content. Initially, third party aggregators captured online auto shoppers attempting to avoid real and virtual world auto dealerships by collecting inventory from hundreds of car dealers anxious to get their stock in front of today buyers for new plus pre-owned vehicles. Consumers quickly noticed the limitations of looking at automobiles in this kind of dealer-centric platform and the technology driven evolution of internet marketing platforms soon provided more consumer-centric solutions.
Auto dealers are now able to profit from social media with features that request car shoppers to share their vehicle selections with their online friends and family to aid them in their car shopping experience. These C2C conversations pushed to handle Book and other social networking communities change previous unsuccessful attempts by automotive advertising agencies to post B2C communications on the same social media platforms. Automotive advertising agencies need to know about sites that offer a variety of free services and a way to earn a seat at the social media table More relevantly, they need to inform their auto dealer clients info to justify their agency fees!
Other technology driven applications auto advertising agencies need to tell their auto dealer clients about that will allow them to sell more vehicles and service for less money and with less staff include dealer hosted personal web sites for their staff, dashboard equipment that integrates telephone and TEXT MESSAGE text messaging for more comprehensive and economical follow up, automated video production systems that converts the pictures with an auto dealer’s website pushed on to the search engines with Facebook applications that allow an auto dealer to display their particular entire inventory on a non-offensive tabs within the customers Face Book web page, customer interaction platforms that enable online shoppers to initiate the two way video conversation from the inside an auto dealer’s website that can support a turnkey online transaction without needing to drop the glass wall that empowers online shoppers to move forwards in the negotiation process and evaluation tools which provide site visitors with NADA sourced values for their trade-in while selecting suitable vehicles through the auto dealers online inventory to locate a car to replace the one that they are selling.
Any one of these new online transformation and marketing tools can develop a superior R. O. I. to even the best written and placed standard automotive advertising messages and/or on the internet digital marketing campaigns. These technology driven solutions and their significance to automotive advertising agencies are needed to justify their agency costs to their auto dealer clients in today’s consolidating auto industry. Many automotive advertising agencies still operate under the assumption that if they bring sufficient bodies to the front door then they have earned their fees. In today’s combining auto industry; not so much!
Reduced product sales volume and profit margins coupled with increased expenses demand that automotive marketing agencies must increase their areas of obligation to include internal selling processes making use of systems to increase efficiencies across almost all departments in an auto dealership both in their brick and mortar facilities and their own newly developing virtual showrooms. You have to be in it to win it as well as for the foreseeable future the game is being played on the World Wide Web. The most active lane on the Internet Super Highway are those that lead to social networking communities that share details between automotive advertising agencies plus auto dealers as much as they do for their customers.